Whether its jewellery making, sewing, drawing, painting, woodworking etc. – do you have a hobby that you’re thinking of turning into a small business?
In this blog we’ll speak about things you might not know to help get you on your way. Other than coming up with a business name, designing a logo, registering your business etc. – there are some things you need to know..
Know what your getting your self into
Starting a business is a lot of work and can be very time consuming and stressful at times but definitely rewarding in the end. Just make sure your persistent and constantly remind yourself why you started your business. We started Wood & Canvas Creations because of the joy we have painting and woodworking and it was a chance to share our creations with the world.
As cliché as it sounds, you also need to know that its going to cost money to make money. Unless you already have everything you need then maybe not so. But if you need to purchase equipment and materials such as canvases, beads, wood, paints etc. it’s going to cost you and it may take some time before you profit from it. Not to mention website and advertising costs!
Create a body of work
Before opening up your business to the world it’s a good idea to start creating/making things before you get out there so you have something to show for it. Because we all know these things do take time to make and if you have a fulltime job and doing this on the side you’re most likely going to be spending a lot of your spare time preparing for this, so start early and slowly build a body of work to have ready to show off. You also need patience. Always keep in mind that success wont happen overnight. Sure you might sell some things to family or friends but to a “real customer” (if you’d like to call it) it can take sometime. But don’t underestimate the value of selling to family and friends, it is a great way to spread the word about your products and business – nothing beats word of mouth marketing…
As mentioned above, word of mouth is a great form of marketing and to spark this off there are a few things you can do as well as selling to your friends and family.
Get online! The online community provides a great opportunity for thousands to see what you do. Create a Facebook page, Instagram account and even a website. Potential buyers want to know more about you, where you come from and what you do. Give them the opportunity to look into this and provide as much information as you can, people are more likely to fall in love with what you’re doing if your accounts are honest, exciting and full of content. Don’t forget to hashtag # this is a great way to show off your work to those with similar interests. This is a great way to start before diving into paid ads and the expensive side of marketing.
Creat a website
An awesome website says so much about your business! By having a asthetically pleasing as well as functional website it builds a sense of credibility and confidence amongst your potential customers. It also gives you a great platform to centralize everything about your business. You can talk about yourself and your passion, explain what you do, show photos of your work, help people get in contact with you and even have an online store. It is great and effective way to express yourself. We really enjoyed customizing our web page.
A whole blog post could be done about creating a website, but our top tips would be to make sure you pick the right website host for you and to make sure you website engages your customers.
Don’t be afraid of creating something that you love because your worried about what others think. People like what they like and they like buying from people that they like. You’re going to get people that don’t like your particular style and people that love it. You might even create something that you don’t particularly fancy but there are people out there that will. I always thought “how can I sell something that I don’t love myself” but when I think about it there are so many people out there and everyone has a different style and it’s hard to please everyone so if I like something or don’t particularly like something surely there are people out there that will.
Know your self worth
Don’t undersell yourself. Your time and talent is worth money. Sure in the beginning you won’t be setting as expensive prices as someone who has been doing it for years but you still need to make something off it so you can sustain your business. Overtime you will increase your prices accordingly with experience and when there is a higher demand on your products. Just think – if you sell something for $10 they might not treasure it nearly as much as they would if they had paid $100. You tell the customer what your pieces are worth by the price you charge.
Last but not least, have fun! Enjoy yourself and always remember why you started to pursue your hobby/passion as a business. Remember if you love what you do you will never work a day in your life.
If you have any questions please comment below and we will be more than happy to reply 🙂